{"id":2210,"date":"2012-10-02T05:20:29","date_gmt":"2012-10-02T05:20:29","guid":{"rendered":"http:\/\/mgd-web.com.ar\/?p=221"},"modified":"2017-05-31T06:55:52","modified_gmt":"2017-05-31T06:55:52","slug":"community-manager-y-social-media-manager","status":"publish","type":"post","link":"https:\/\/mgd-studio.com.ar\/bl\/community-manager-y-social-media-manager\/","title":{"rendered":"Community Manager y Social Media"},"content":{"rendered":"
\n\"Community<\/a><\/p>\n

Qu\u00e9 es un Community Manager?<\/h2>\n

Un Community Manager es la persona encargada de sostener, aumentar y defender las relaciones de la empresa con sus clientes en el \u00e1mbito digital<\/p>\n

Es decir, en el \u00e1mbito de las comunidades sociales donde la marca este presente<\/em>.<\/p>\n

Esto lo lograr\u00e1 gracias al conocimiento de las necesidades y planteamientos estrat\u00e9gicos de la organizaci\u00f3n e intereses de los clientes.<\/p>\n

Adem\u00e1s debe poseer conocimientos sobre estrategias de comunicaci\u00f3n online para llegar a la comunidad de manera efectiva.<\/em> <\/p>\n

No es simplemente alguien que se la pasa en las redes sociales. Es una profesi\u00f3n emergente para la cu\u00e1l se necesitan aptitudes espec\u00edficas.<\/p>\n

Cu\u00e1les son sus funciones?<\/h3>\n
    \n
  • El Community debe optimizar el tono y lenguaje comunicativo de los mensajes generados por la empresa en Redes Sociales.<\/span><\/li>\n
  • Evaluar e interpretar el comportamiento de cada comunidad, a favor de incentivar la participaci\u00f3n y crecimiento de las mismas.<\/span><\/li>\n
  • Monitorear la reputaci\u00f3n de la marca a trav\u00e9s de los canales internos y externos donde la compa\u00f1\u00eda pueda ser objeto de debate.<\/span><\/li>\n
  • Seguir los lineamientos estrat\u00e9gicos del Social Media Manager, a trav\u00e9s de la aplicaci\u00f3n de t\u00e1cticas que favorezcan el inter\u00e9s, el \u00e1nimo, los comentarios y las opiniones de los miembros del grupo.<\/span><\/li>\n
  • De hecho, debe reportar continuamente los indicadores de actualidad de los canales sociales al Social Media Manager<\/p>\n

    Llagdo el caso, tamb\u00eden a los representantes de los distintos departamentos de la empresa involucrados en el proyecto.<\/span><\/li>\n<\/ul>\n

    Qu\u00e9 es un Social Media Manager ?<\/h2>\n

    Cuando hablamos de Social Media Manager o Consultor de Social Media<\/em> nos referimos al estratega. El especialista que posee una amplia experiencia en planeamiento de proyectos de alcance social a trav\u00e9s de los canales digitales<\/p>\n

    Cu\u00e1les son sus funciones?<\/h3>\n
      \n
    • El Social Media Manager debe elaborar el plan de dise\u00f1o del proyecto. Plantear los alcances en materia estrat\u00e9gica y presupuestal.<\/span><\/li>\n
    • Debe generar ideas para optimizar el proceso de crecimiento de las comunidades.<\/span><\/li>\n
    • Establecer el conjunto acciones t\u00e1cticas que el Community Manager realizar\u00e1 a trav\u00e9s de de los canales en los que la empresa tendr\u00e1 presencia activa.<\/span><\/li>\n
    • Liderar la toma de decisiones de impacto, al momento de enfrentar una crisis de reputaci\u00f3n de marca.<\/span><\/li>\n
    • Planear acciones seg\u00fan los resultados arrojados por las m\u00e9tricas de comportamiento, a favor de mejorar la gesti\u00f3n y el crecimiento de cada canal<\/span><\/li>\n<\/ul>\n

      Tanto el Community como el Social Manager pertenecen al mismo proyecto.<\/p>\n

      Estos roles se combinan para realizar sus labores, debiendo estar capacitados en el \u00e1rea de servicio o producci\u00f3n de la empresa que los haya contratado.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Qu\u00e9 es un Community Manager? Un Community Manager es la persona encargada de sostener, aumentar y defender las relaciones de la empresa con sus clientes en el \u00e1mbito digital Es decir, en el \u00e1mbito de las comunidades sociales donde la marca este presente. Esto lo lograr\u00e1 gracias al conocimiento de las necesidades y planteamientos estrat\u00e9gicos […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[8,7],"class_list":["post-2210","post","type-post","status-publish","format-standard","hentry","category-diseno-web","tag-community-manager-social-media-manager","tag-redes-sociales"],"blocksy_meta":[],"yoast_head":"\nCommunity Manager y Social Media « MDG-Studio - Desarrollo Web<\/title>\n<meta name=\"description\" content=\"En la era de oro de la comunicaci\u00f3n nuevas profesiones surgen para elaborar estrategias de comunicaci\u00f3n entre las empresas y clientes. 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